About

I studied engineering.
I was designing the
whole time.

Esimhiatie Oluseyi Adeleye — Experience Designer & Creative Director. Based in Abuja, FCT, Nigeria.

Seyi Adeleye
Abuja · GMT+1

I spent five years at the University of Benin learning how loads travel, how structures fail, and why redundancy is not optional. I was designing the entire time — from 2017, for the Christian Union, then for anyone who asked.

The engineering did not go to waste. It is the reason I build content as systems rather than as files: parameters instead of artwork, one playback spine instead of three, a fallback already loaded on the second layer. Everything I make is designed to be changed at the last minute, because it always is.

A system that survives the programme changing overnight is a structural idea, not a graphic one.

Since then the work has scaled outward in rings. First Edo State — investment promotion and Alaghodaro, the state’s five-point agenda, the International Film Festival, Edo @ 30. Then national stages: NOG Energy Week, UBA, Africa Credit Expo, a Tecno product launch, Davido’s Bear With Us Festival. Now international — a heritage travel platform built for the African diaspora.

The constant is the room. I am usually in it when the work plays, which changes how I design before I open the file. A frame that reads beautifully on a laptop and fails at forty metres is not a good frame. Knowing the difference is most of the job.

Teaching has run alongside all of it since 2017 — media teams, church volunteers, and most recently a twelve-week visuals curriculum built to outlast the person who wrote it. I do not treat it as a sideline. Explaining a decision is how you find out whether it was a decision or a habit.

Selected clients & stages

0 of 14 logos in place. Drop the rest into public/logos/ named edo-state-government.svg — slug of the client name, .svg preferred, .png or .webp also read. This note disappears when the set is complete.

Elsewhere

The longer record.

Archive galleries and the full professional history.

Work with me