A touch-driven brand wall that let visitors walk the product story at their own pace.
Two paragraphs. What the client said they wanted, and what they actually needed — those are rarely the same thing, and naming the gap is the whole point of this act.
Include the constraint that made it hard: the timeline, the venue, the budget, the fact that the content had to work in three rooms at once.
One idea, stated plainly. Not a mood board — the decision. Why this and not the obvious alternative.
The unglamorous part, which is exactly why it belongs here. Pipeline, playback, cue structure, what you built to make show day survivable.
This is the act that separates a senior operator from someone who delivers files.
Short. Let the images carry this act.
Audience numbers, client result, what it led to. If you do not have hard numbers, say what changed instead — but say something. An outcome act with no outcome is the most common way a case study fails.